Dmitri Tonitsoi
Lead Designer at Positive Intelligence
tonitsojd.framer.website
tonitsojd@gmail.com
+39 345 435 8893
t.me/tonitsoid
wa.me/393454358893
Languages
English
Fluent
Russian
Native
Lead Designer
Positive Intelligence
·
2021-NOW
Designed and launched products to automate customer journeys. Created funnels for small and medium business clients. Developed dozens of high and low fidelity concepts for complicated projects.
Impact Highlights:
Increased app MAU by 300%, while maintaining an NPS of 60+ — a rare benchmark in the category
Reduced user enrollment operational costs by ~70% through redesigned flows and automation
Contributed to €300K–€500K+ in revenue, enabling new B2B workflows adopted by Siemens and others
Product Designer
Portal
·
2023-2024
Joined a world-class team to design and launch the MVP of a cutting-edge smart oven and food delivery product in London.
Testimonial by Matvey Bryskin
Product Lead
·
ex Arrival
Dmitri knows foodtech and logistics inside out and uses that to build clean, user-friendly designs fast. He moves quickly, makes solid decisions, and keeps a good balance between detail and scope. His designs feel modern and fresh, and developers always appreciated how smoothly he handed things off to production.
Senior Designer
Borzodelivery
·
2020-2021
Created complicated B2B user experiences such as courier management, tracking, order creation a multinational logistics service.
Testimonial by Irina Kuznetsova
Product director
·
2019-2022
Dmitri is one of those designers you never have to worry about. Reliable, clear, and easy to work with. In a space like logistics, where things get complicated fast, he keeps the user experience grounded and the process smooth. Always shows up, always delivers.
Product Designer
dostaevsky.ru
·
2018-2020
Built desktop and mobile products for delivery routing, website content management, call-center operators. Redesigned main B2C product, designed and launched a separate grocery delivery service.
Testimonial by Dmitri Dzhafarov
Product lead
·
2018-2020
Dmitri consistently came up with quick, creative solutions when we hit roadblocks. What stood out most was the way he approached tough problems—with curiosity, not frustration. He asked smart questions, explored unexpected angles, and often found a way forward before the rest of us had fully framed the issue.
Interaction Design Program
Epic Skills
·
2015
Specialized in UX strategy, user research, and prototyping. The program deepened my ability to design user-centered products and aligned perfectly with my transition into frontend and design engineering roles.
unfinished
Bachelor's Degree in Multimedia Design
SUTD Design University
·
2013-2017
Honed my skills at everything from colour science and sculpture to 3d animation, composition and interactive design.
Having tried every tool under the sun over last 10 years, now I can get anything done with some combination of Figma, Framer, LLM, and my Spotify playlist. And Mobbin. Mobbin is aIways open.
Will adapt to any set of tools in 2 weeks.
execution style
I aim for clear goals and use fast, early iterations to course-correct when there’s uncertainty.
I go through 2–3 design cycles a week, reaching meaningful results within a 2-week sprint.
I constantly negotiate between proper form, development scope, and user clarity.
team presence
I like to be economical with words, but always aim to keep the spirits high around me.
I use the excitement of new challenges to connect with people and reach early goals.
I approach the unique chemistry of a new team with curiosity and a desire to contribute.